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  • Welcome to American Marine!

    American Marine is a family company that has been in business since 1960.  Our main objective since starting in the marine industry over 50 years ago, has been to provide exceptional customer service and ensure all your boating dreams are fulfilled.  We understand that your free time is precious and our professional, honest, knowledgeable team of boaters are here to assist in providing an enjoyable boating experience, making the most of your time with family and friends!

    American Marine is headquartered in La Crosse, Wisconsin and located in three states, offering a vast diversity of services at each location.  American Marine is the only company that offers multiple service and sales locations along the Mississippi River.  It is our pledge to you to receive a warm, professional, experience when dealing with any American Marine location.  American Marine is truly "WHERE CUSTOMERS BECOME FRIENDS!" 

    We are proud to be the recipient of numerous CSI awards for outstanding service. We realize that boating with family and friends should be hassle-free. Our experienced staff of service technicians will provide the finest maintenance for your vessel.  From routine maintenance, to warranty work and winter storage, American Marine is dedicated to taking care of your every need.

    Stop in or call today and see how we can add to your boating lifestyle.



  • What's New?

    Jan. 2015: American Marine has just received the prestigious "Mercury Service CSI" Award for 2014!  Mercury Marine's Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard or MerCruiser Sterndrive or inboard.  It is a sign of an ongoing commitment to providing exemplary customer service, awarded to only 84 North American dealers in 2014.  Mercury Marine measures and monitors the CSI score for each dealer, with eligibility only given to those who maintain a score of 92/100 or better for the year.

    Nov. 2013: American Marine has been voted one of Boating Industry magazine's "Top 100 Dealers of 2013" for North America. The announcement was made at the Marine Dealers' Convention and Expo in Orlando, FL. This award is given to a select group of dealers after a rigorous application process.

    Upcoming Shows & Events

    Thank you to all who attended our La Crosse and Dubuque shows!

    Social Media Links

    American Marine on Facebook

    American Marine on Twitter

    American Marine on Pinterest

    Join our text club!  Simply text "BOAT" to 608-433-2604 for monthly specials and discounts!

Scarab Four Winns Harris Lund Mastercraft Sea Ray Starcraft Sylvan Mercury